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Male 18-24

G·A·P Analysis

  • Watches 3 online videos daily
  • Heavy online activity around noon
  • Directed to sites from Facebook
  • visits 5 different websites per session
  • Shares Videos socially

Health Guru

G·A·P Analysis

  • Spends 20 minutes per site reading content
  • Reads articles in NYC DMA
  • Only shares health related articles
  • Watches only 1 online video per month
  • Blogs about health trends

Female 34+

G·A·P Analysis

  • Heavy online consumption on weekends
  • Interested in celebrity gossip
  • Bounces from website to website
  • Only visits websites from home computer
  • Tweets articles every day

Working Woman

G·A·P Analysis

  • Only reads business related articles
  • does not watch videos during the work day
  • Browses the internet from three different states
  • Spends majority of time on mobile device
  • spends 2 minutes reading each article

Male 34+

G·A·P Analysis

  • Only watches videos
  • Visits outdoor related websites
  • Spends 1 hour a day online
  • Watches camping videos
  • Online occasionally


G·A·P Analysis

  • Reads most of his day online
  • Scans headlines of multiple sites
  • Shares articles with colleagues
  • Heavy online activity during lunch
  • Buys everything online