THE INDUSTRY’S FIRST AND ONLY ATTENTION PLATFORM

We are focused on creating new, out-stream video ad inventory within premium content. Our proprietary data science allows us
to understand consumers’ likeliness to engage with ads. Relying on this insight, we determine exactly when people can be shown
ads to garner maximum visibility and engagement.

real-time data assigned to pages

Data from page consumption

  • active time spent
  • scroll rate
  • scroll depth
  • share rate

Data from Ads

  • viewability
  • completion
  • click through
  • skips and abandons
  • format specific

ads POWERED BY PAGE ATTENTION RANK™ (P·A·R™)

Our platform’s data enables P·A·R™ as the first effective real-time measurement of consumer attention online at the page-level.
P·A·R™ presents advertisers and publishers with an opportunity to gain deep insight into their audiences and the types
of content that actually drives the most engagement. Our platform does 25 billion P·A·R™ calculations monthly, providing full
transparency into the quality of our client and partner investments.


Content Channels

Our channel offering features page-level recognition technology allowing advertisers to target consumers through the content they find most engaging. Channels span more than 3,000 publishers and include topics such as: News, Food, Family, Healthy, Automotive, Lifestyle, Travel, Entertainment, Finance and much more.

OUR TECHNOLOGY STACK

Strategic Partnerships

  • Comscore
  • Moat
  • NYU Courant