CHIEF EXECUTIVE OFFICER
Mark Yackanich has spent much his career applying his expertise in traditional and emerging media to lead businesses that are at the forefront of digital innovation. As CEO of Genesis Media, he is focused on advancing the company through new stages of growth and guiding the development of technology and data products.
Mark has a rich history with companies spanning digital video and mobile to broadcast and cable TV, creating a strong appreciation for both quality content creation and distribution/monetization capabilities for publishers.
Prior to joining Genesis Media, Mark served as the CEO of MegaPhone Labs. Under his leadership, MegaPhone Labs successfully pivoted from Out-of-Home gaming to become an industry leading interactive television platform. Mark also lead NBC’s Local Media Division as vice president and head of corporate strategy. He was also an integral member of Hulu’s launch team in 2007 as head of business operations.